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The importance of professional graphic design for your business

Graphic design is becoming more and more important in the world of business. Whether you are a small or large venture, you need to think carefully about the design involved in various elements of your business.  For example, you need a strong logo that really stands out from the crowd and reflects the nature of your business. You need to think about your target customers and the type of products or services you are offering.  If you expect to have a young customer base then they are more likely to appreciate fun and colorful design, whereas a customer base of middle age professionals may prefer a more clean, simple approach. Read more

Introduction to on-page SEO practices for your website

On-page SEO is the practice of giving each page on your website special attention by adding keywords, meta tags, friendly URLs and a descriptive title, and carries far less weight than off-Page SEO in terms of getting your content ranked high in the search engines. In fact, there are many webmasters that don’t consider it at all, which is one very good reason why you should. It can give you the edge over competing pages that neglect on-page SEO and is relatively easy to do. Additionally, once it’s done, it’s done and costs nothing but a little time and planning.

The best way for us to explain on-page SEO is with this 7 point checklist that explains each step in getting your pages optimized. This checklist will refer to implementing optimizations in a WordPress Blog – although the concepts are the same for any website. Read more

Why is social media marketing good for my business?

Many people know all about the biggest social networking sites. There are a few that are most popular of course and those are probably the ones that instantly came into your head when I mentioned social media. But there are also several smaller sites that are popular for the same types of things. There are several different reasons that you may want to use social media and these will vary depending on whether you have a business or a personal account. Read more

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